Peacock hikes streaming costs for first time since launch in 2020

NBCUniversal’s Peacock is the newest streaming service to boost costs for customers. The hike is the platform’s first since its launch in 2020. 

A premium plan now prices $5.99, $1 extra per 30 days, efficient instantly for brand new prospects. Present subscribers will see the brand new pricing go into impact on August 17, the corporate stated Monday. 

The worth for an ad-free subscription to Peacock will rise by $2 per 30 days to $11.99.  

The extra expensive “Premium Plus” subscription tier offers subscribers the power to obtain choose content material to look at whereas not linked to the web, in addition to dwell entry to native NBC channels and ad-free programming.

The worth hikes come after rivals Max, Netflix, Disney+ and Hulu have raised their streaming costs over the previous two years.

NBCUniversal stated the brand new subscription payment construction will permit the platform to proceed investing in top quality content material to remain aggressive within the streaming market. Peacock has 22 million subscribers.

This is how a lot different streaming providers price:

• A Netflix subscription ranges in price from $6.99 for its most elementary plan to $19.99 per 30 days.
• Hulu prices $7.99 a month with adverts, or $14.99 with out adverts.
• Disney+ subscriptions vary in price from $7.99 to $10.99 per 30 days. 
• Max begins at $9.99 per 30 days with adverts. Its “Final” ad-free subscription tier prices $19.99 per 30 days.
• Apple TV subscriptions price $6.99 a month.