Statcounter has simply aired some figures on search quantity and the unhealthy information (for Microsoft) is that Bing’s share of the search engine market within the US has dropped by half a proportion level.
Bing was on 7.4% this time final 12 months, however is now on 6.9%, whereas Google has notched up from 86.7% in 2022 to 88% now.
Okay, so it’s not a giant drop for Bing, however nonetheless, it exhibits that – at the very least in response to one supply – Microsoft’s AI chatbot hasn’t made any distinction to its search site visitors.
The higher information in these stats (noticed by Windows Central) is that Edge is up 1% within the browser market, but it surely’s solely on 5.5% in complete, so Google’s Chrome stays simply as dominant as its search engine.
Evaluation: A reversal of priorities?
This isn’t the primary time we’ve heard about Bing AI not serving to Microsoft’s search site visitors efforts. Just a few months in the past, Statcounter’s international stats additionally confirmed that Bing.com traffic fell slightly (to be truthful, by 0.04% which is margin of error stuff, so successfully it stayed the identical). The worldwide stats for October 2023 additionally present a slight drop year-on-year.
The broad conclusion, then, is that Bing AI shouldn’t be managing to drive any significant degree of site visitors to Microsoft’s search engine.
Does Microsoft actually care overly about that, although? Perhaps not a lot now we’d recommend.
Whereas the preliminary intention with Bing AI (or a giant a part of it) was to spice up the attractiveness of Bing.com, because the launch of the chatbot, the AI explosion has been so pronounced – and the bandwagon so attention-grabbing – that artificial intelligence has develop into overrulingly necessary itself.
By which we imply that Bing search concerns, or persuading people to undertake Windows 11 to get the Copilot AI (basically built-in Bing with bells and whistles, although not lots of the latter but), have now taken a again seat.
If a recent rumor is to be believed, Microsoft is bringing Copilot to Windows 10 – a shocking transfer after the software program big stated that the older OS was now not getting any new options (aside from very minor tweaks – and the AI assistant most undoubtedly is a serious improve).
What this exhibits – if true – is that Microsoft is much less apprehensive about encouraging Windows 11 adoption (which has been seriously slow) and utilizing Copilot as a carrot to steer upgrades, and extra involved about getting all the various people on Home windows 10 utilizing its AI, bolstering the figures for that.
We will imagine this is perhaps the case, on condition that within the larger image, AI has develop into such an enormous deal – with everybody getting in on the act, and for instance the likes of Nvidia making a ton of revenue from its AI-targeted GPUs. Staff Inexperienced could be very keenly targeted on these merchandise now, to the extent that we even fear about the way forward for the best gaming GPUs (the GeForce ones, that’s).
It’s seemingly the top objective is shifting to Microsoft advancing its AI tech throughout net properties and its desktop OS ecosystem alike, getting individuals used to Bing or Copilot being their on a regular basis helper – and that being the first objective.
Moderately than leveraging AI to push the corporate’s different merchandise, Microsoft is now prioritizing the opposite approach spherical, presumably. Perhaps additionally pondering that if its AI programs acquire sufficient clout, customers will comply with to different merchandise finally, anyway.