The proportion of TikTok customers who get their information from the favored video-sharing platform has practically doubled since 2020, in accordance with survey information launched Wednesday by Pew Research. The info is consistent with a bigger cultural shift by customers in the direction of using digital platforms for information, with roughly half of all People saying they get information from social media.
In 2020, 22% of TikTok customers reported getting information from the app, however that surged to 43% in 2023, in accordance with Pew.
Fb continues to be the most well-liked social media platform for information consumption, with roughly three in 10 U.S. adults getting their information from the positioning. Practically 25% get their information from YouTube, with Instagram, TikTok and X — the social media platform formerly known as Twitter — following in reputation. However TikTok has proven much more development than some other platform since 2020, and that development was constant throughout all age demographics.
Information consumption on platforms differed by gender. Whereas girls reported they had been extra more likely to get their information from Nextdoor, Fb, Instagram and TikTok, males tended in the direction of Reddit, X and YouTube.
Essentially the most main partisan differentiation famous by the research was that “nearly all of common information customers on many websites are Democrats or lean Democratic,” including that “there isn’t a vital partisan distinction amongst information customers on Fb, X or Nextdoor.”
TikTok debuted in China in 2016 earlier than a worldwide launch in 2018. It has since soared in reputation within the U.S., even amid rising privateness issues which have led to bans of the app on government devices and even statewide bans.
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