Apple is unveiling its newest iPhone lineup at the moment on the firm’s annual launch in Cupertino, California, the place the tech large can be anticipated to introduce new Apple Watches, Airpods and different gear.
The occasion is a crucial showcase for Apple, which desires to spur customers to improve their older iPhones in favor of its newest units. This yr is very essential provided that the corporate is struggling to interrupt out of a hunch that is led to a gross sales drop in three consecutive quarters.
Here is what to find out about at the moment’s occasion.
What time is the Apple keynote occasion at the moment?
The Apple occasion begins at 10 a.m. Pacific time/1 p.m. Jap time.
The place are you able to watch the announcement?
The occasion will stream dwell on Apple.com, the Apple TV app and YouTube.
When will the iPhone 15 be out there for buy?
The Apple iPhone 15 must be out there on the market as of September 22, based on Wedbush Securities analyst Dan Ives.
What’s going to the iPhone 15 price?
Apple is predicted to lift the costs of the higher-end iPhones, the Professional and Professional Max.
The present high mannequin, the iPhone 14 Professional, begins at $1,000, whereas the Professional Max begins at $1,100. The iPhone 15 variations of these fashions might price a further $100 to $200, analysts stated.
The query for Apple is whether or not customers will shell out $1,200 or extra for an iPhone, though Ives stated the additional options within the top-shelf iPhones “warrants this strategic pricing transfer from Apple.”
What’s new in regards to the iPhone 15?
All fashions of the iPhone 15 ought to have the “Dynamic Island” for app notifications — a glance that was launched with final yr’s Professional and Professional Max units.
The Professional mannequin is predicted to have some larger adjustments, together with an improve to an A17 bionic chip that can enhance pace and efficiency for that telephone, Ives stated in a report. The Professional mannequin additionally ought to have titanium on the perimeters, somewhat than stainless-steel.
“We consider the star of the launch would be the iPhone 15 Professional Max having periscope telephoto lens that considerably boosts the optical zoom functionality,” Ives wrote. “This may permit for 5x-6x optical zoom vs. 3x with the iPhone 14 Professional.”
Is the iPhone charger transferring from Lightning?
Analysts count on Apple to part out its Lightning port cables, which had been rolled out in 2012 with the iPhone 5, due to a mandate from European regulators that every one telephones use the USB-C charging port beginning in late 2024.
Nonetheless, It is unclear whether or not Apple will initially restrict the change to USB-C to fashions made particularly for the European market or make the change in markets worldwide.
If Apple decides it is time to transfer away from Lightning port cables throughout the globe, the transition might not be too inconvenient for many customers. That is as a result of USB-C cables already are so broadly used on a spread of computer systems, smartphones and different units that many individuals might already personal them.
The shift to USB-C cables might even show widespread since that customary sometimes prices units extra rapidly and likewise provides quicker speeds for information transfers.
What else is Apple saying?
Moreover its new iPhones, Apple additionally sometimes makes use of the annual showcase to unveil its subsequent technology of smartwatches — a product that made its debut practically a decade in the past. The arrival of the brand new iPhones additionally units the stage for the subsequent model of the software program that powers the system.
That working system, iOS 17, will likely be out there as a free obtain to earlier generations later this month and can embody new options akin to the power to learn a transcription of a message being left on an unanswered name in actual time, with an choice of deciding to speak to the particular person on the road earlier than the voicemail is completed.
Ought to I improve my iPhone?
About 25% of Apple’s 1.2 billion iPhone customers have not upgraded their telephones in 4 years, based on Ives. A few of these 300 million folks with older iPhones could also be questioning if it is time to open their wallets and get a brand new system this yr.
Nonetheless, it may be powerful to find out when it is time to retire your previous telephone and change to the newest iPhone, particularly when costs are going up. A lot of that call might rely upon what kind of handset you presently use, with house owners of newer fashions having much less of a motive to improve, Olivier Blanchard, a analysis director at tech analysis agency The Futurum Group, instructed CBS MoneyWatch
“I am not listening to about any superb new options,” he stated. “We’re not going to see something tremendous loopy attention-grabbing or completely different, sadly.”
However if in case you have a smartphone that is older than the iPhone 12, the iPhone 15’s new chip, improved digital camera options and USB-C port may very well be a giant step up.
—With reporting by the Related Press.
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