A16z hints at blockchain product by imitating Coinbase’s ‘blue dot’ marketing campaign

Members of Andreessen Horowitz (a16z) have hinted at a potential upcoming blockchain product, as seen in two separate April 18 tweets.

Engineer tweets orange circle

Noah Citron, an engineering accomplice for a16z, tweeted an image of the orange circle emoji — that’s, a dot that includes the corporate’s predominant brand shade.

coming quickly pic.twitter.com/8kADUuervL

— ncitron.eth (@NoahCitron) April 18, 2023

Although the tweet doesn’t embrace different particulars of the upcoming product, it carefully resembles an earlier tweet from Coinbase. In February, Coinbase tweeted a blue dot (according to its personal shade scheme) earlier than it launched the layer 2 community Base.

A16z maintains a cryptocurrency division and infrequently invests in crypto firms.

That reality, mixed with the orange circle’s similarity to Coinbase’s advert scheme, means that the corporate’s upcoming product is probably going blockchain-related.

Optimism connection is unlikely

Similarities to Coinbase solely go up to now, nonetheless. Coinbase constructed the Base community on the present layer 2 community Optimism, which provoked hypothesis that a16z could do the identical.

However Eddy Lazzarin, CTO at a16z Crypto, said on Twitter that the upcoming product is “not an L2.” That assertion seemingly lower off this line of hypothesis.

Such hypothesis doesn’t appear to have considerably affected the worth of Optimism’s OP token, regardless of studies on the contrary. The worth of Optimism (OP) is up 2.6% over the previous 24 hours, whereas your complete crypto market is up 2.0% over the identical interval.

Optimism is the sixty fifth largest cryptocurrency, reporting a market cap of $845 million. It gained a major quantity of its worth across the time of its February airdrop.

The submit A16z hints at blockchain product by imitating Coinbase’s ‘blue dot’ campaign appeared first on CryptoSlate.