Pattern Sequence B pitch deck: Unito’s $20M deck

Unito is a platform that takes a special strategy to managing SaaS apps. At present we’ll check out how the corporate’s pitch deck helped it raise $20 million in Series B funding final 12 months.

We’re searching for extra distinctive pitch decks to tear down, so if you wish to submit your personal, here’s how you can do that. 

Slides on this deck

Unito shared its 12-slide deck, which is frivolously redacted: It eliminated some logos for the businesses it really works with and unnoticed its goal corporations, income targets and its progress chart. Nonetheless, even with these particulars omitted, we get an incredible image of the corporate’s narrative construction.

Right here’s an summary of the slides:

1. Cowl slide
2. Highlights/abstract slide
3. Market context slide
4. Downside slide
5. Answer slide
6. Product slide
7. The way it works slide
8. Product evolution slide
9. Progress/traction slide
10.  Competitors/positioning slide
11.  Crew slide
12.  Abstract slide

Three issues to like

The slide deck is lacking numerous data that I’d have preferred to see, however the data that’s there’s terribly clear and easy, with out going too deep into the weeds. The slides’ design is easy, clear and straightforward to learn. If you happen to solely take away one factor from this teardown, let it’s: Simplify your slides!

Extraordinary workforce slide

At early-stage corporations, “founder/market match” is the secret. By the point you develop to a Sequence B, nonetheless, you’re in your path towards progress, and the main target of the senior workforce shifts towards constructing, rising and retaining your workforce. Unito’s workforce slide tells that story superbly:

A mix of workforce constructing, startup expertise and area experience lays the muse for an incredible story across the senior workforce. The Glassdoor rankings and the company’s “better workplace toolkit” exhibits that it practices what it preaches, and that — mixed with the corporate’s progress trajectory — goes a great distance.

A logical evolution

[Slide 3] Positioning the corporate in context. Picture Credit: Unito

People are narrative-driven. Having the ability to inform the story of how a startup suits into the broader context could be very good. I’ve a specific weak spot for market evolutions and seeing how verticals change over time. That is Unito’s third slide, and the corporate is utilizing it to nice impact, exhibiting how it may be the plain subsequent evolution of how SaaS corporations speak to one another.

It’s vital to consider how your organization suits right into a historic context on your market or trade. This may be a good way to anchor a story to earlier profitable companies and place your self inside the sector. In some instances, it may possibly take the place of the “why now” part of your story.

Vertical enlargement

Unito began by constructing a set of sync instruments for a selected area of interest: preserving the instruments that product managers use in sync with instruments that builders use. That’s a good way to have a selected, well-defined set of instruments it’s a must to work with. From there, the corporate determined to begin increasing:

[Slide 8] Vertical enlargement is highly effective. Picture Credit: Unito

The sort of enlargement impacts numerous various things, not least the overall addressable market. We normally see any such enlargement geographically: When you have an organization that has constructed a set of options for Germany, you would possibly develop to the remainder of Europe or globally. Market expansions like this may be equally highly effective. It implies that the addressable market grows exponentially; including advertising and marketing, contact administration and social media to the sync matrix, for instance, can open up large new market alternatives and potential for progress.

It makes the identical level, however extra particularly, on its competitors slide:

[Slide 10] The competitors slide reiterates the chance. Picture Credit: Unito

That is the kind of factor you be taught in enterprise college, so it’s nice to see it out within the wild. Strategically, the trail Unito constructed makes numerous sense, and I’m not shocked that this narrative resonated with traders.

In the remainder of this teardown, we’ll check out three issues Unito might have improved or achieved otherwise, together with its full pitch deck!